SUPboarder was launched in 2012 by co-founders Reuben Ellis and Will Rogers, both passionate stand up paddleboarders frustrated by the lack of online media available for SUP.

Driven by a vision of sharing a new and diverse sport to the mass market SUPboarder was created as a 100% online magazine allowing their content to reach the maximum audience size and utilise powerful high impact video media.

SUPboarder has grown to be the worlds most read, viewed and trusted stand up paddleboard magazine with an ever expanding team of passionate SUP experts ready to help you on your SUP journey.

Today, SUPboarder offers you over 3000 pages of freely available features, reviews and news as well as SUPboarder PRO, a premium subscription service unlocking even more content and expert support to anyone thats mad keen on SUP.